Hana Momo V.I.

介護サービスは、利用者の心身の機能を支え、ご家族の負担をやわらげることを目的としています。事業の引き継ぎにあたり、新たな名称とロゴのデザインを担当しました。施設の敷地に咲く「はなもも」をシンボルに、"感性を回復させる場所"という意味を込めてマークをデザイン。書体の選定から、名刺・封筒への展開まで、ブランドとしての佇まいをひとつひとつ整えました。 - This caregiving service exists to nurture the physical and mental wellbeing of its users, and to ease the weight carried by their families. With the transition of the business came the opportunity to give it a new name and a new face. At the heart of the mark is "hanamomo," the flowering peach that blooms within the facility grounds. Chosen as a symbol of a place where one's senses are gently restored, the design carries that meaning with care. From the selection of a defining typeface to the design of business cards and envelopes, each element was shaped to give the brand a quiet, considered presence.